Most ad-account bans come down to a handful of avoidable mistakes. Fix these and your accounts last far longer.
1. Inconsistent identity
The fastest way to a ban is a mismatch: a UK account, a German proxy, a US card, and ads targeting India. Keep account geo, proxy, payment method and targeting aligned.
2. Shared fingerprints
Running several accounts from one browser links them together — when one is flagged, they all go. Use an antidetect browser with a unique fingerprint and proxy per account.
3. Aggressive cold starts
New accounts pushed to high spend immediately look like abuse. Warm up, start with a modest daily budget, and scale in steps.
4. Policy-breaking creatives
Cloaking aside, the most common avoidable bans come from non-compliant landing pages and ad copy. Keep the visible funnel within Meta’s advertising policies.
5. No backup plan
Even careful advertisers lose accounts — it’s a cost of doing business. Keep spare verified assets on hand and use a provider with a replacement guarantee and a recovery team, so one ban doesn’t stop your revenue.